It's an XF in drag, and whilst that may appeal to accountants it won't do much for the image of such an 'exclusive' marque. IMHO it won't appeal to Maseristis who expect more. Even if some top end models are retained in keeping with the Maserati image the brand will still be diluted, and even more so with diesels in the range.
It's taken as read that nostalgia doesn't pay wages, but although the harsh reality of the balance sheet must be observed there is no guarantee that increased volumes will bring success or even reduce risk; if that was true Honda wouldn't now be racking back their production and laying people off.
Maserati has had it's problems over the years and many of us will remember abortive takeovers and collaborations, but the 3200 marked a turning point which revived its fortunes and got it where it is today. Perhaps the real question is what does Maserati want to be, an exclusive but profitable brand à la Ferrari with sporting pedigree, or a volume market cash cow? It seems to be the latter, and once it goes that way there’s no turning back.
Maserati’s pricing is going to be very interesting, as will subsequent residuals of Ghiblis.
PH