Thats incredible. I thought it would be many multiples of that. It helps explain the direction and expansion plans undertaken with the range of cars on offer. Maser must feel there is a whole lot more sales they can leverage off the brand value. It remains to be seen if they can play the volume game and match the quality expectations that become a bigger consideration once they dilute the exclusivity and cachet. I am sure they know what they are doing.
To be fair you'd think that Lotus would be well ahead of us but we are quite a bit ahead of them for 2013 figures.... I am amazed that only 300 odd were registered in 2013 but thinking about the 3200 launch it was a similr number per year on the first two years. I reckon we've been averaging about that since 1998. Let's hope that the new range can start to put those figures into thousands rather than few hundreds.
2012: 6,288 units (4,789 GranTurismo/GranCabrio, 1,499 Quattroporte)
2011: 6,159 units
2010: 5,675 units (4,223 GranTurimso/GranCabrio, 1,452 Quattroporte)
2009: 4,489 units
2008: 8,586 units
2007: 7,496 units (5,455 Quattroporte, 1,779 GranTurismo)
2006: 5,734 units
2005: 5,568 units
2004: 4,590 units
2003: 2,839 units
FY2001: 1,869 units
FY2000: 2,027 units
1999: 1,538 units
1998: 620 units
Frank,
I just can't see it happening, but I have been wrong before..!! For a manufacturer who has not hit 10K cars per year yet, to suddenly jump to 50K cars per year, I think it's a dream, but as I say you never know..!!
Levante will do well in most markets but particularly in the middle east and Asian (China) markets as they love brands like Maserati especially in a honking great SUV.