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From autonewseurope it appears new CEO Mike Manley thinks maserati has been tret almost like a mass market brand..
I wonder if he'll try and take it back up a notch?.
Maserati seeks to reverse sales, profit slide after being treated 'almost like a mass-market brand'
Fiat Chrysler's slumping Maserati business is a headache for new CEO Mike Manley after the brand's profitability and vehicle sales went into a steep slide. Manley has blamed the luxury unit's problems partly on mistakes that saw it managed "almost as if it were a mass market brand
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I wonder if he'll try and take it back up a notch?.
Maserati seeks to reverse sales, profit slide after being treated 'almost like a mass-market brand'
Fiat Chrysler's slumping Maserati business is a headache for new CEO Mike Manley after the brand's profitability and vehicle sales went into a steep slide. Manley has blamed the luxury unit's problems partly on mistakes that saw it managed "almost as if it were a mass market brand
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