I hear you and being in the behavioural change space myself, I know what you mean.
However the announcements are coming from the industry, not the government. There seems be no government effort going on at all.
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Which, from my perspective anyway, is where it should be coming from. That doesn’t change the likelihood or the reasoning to my mind. There are multiple layers of action before we get anywhere near homes being blacked out.
If they said “if you don’t reduce consumption, a steel mill or car factory might have to stop production” no-one would care, so nothing would change. That’s why it’s a nudge to me.
The other piece is timing. They are saying it now because right now is the time that people are switching on their heating having more lights on, and gas used now won’t be there when we really need it, so they would like to see lower heating set points and people turning off lights to set habits for later.
In this way, government support for bills is counterproductive, as it is likely to encourage usage where people aren’t concerned about their bills (for example, where people have long term fixed rates), so it balances the books psychologically.
Of course, if your leccy is cut off, do feel free to tell me I’m an idiot, once it comes back on