You have to give it to the Italians, presumably they got together over a long lunch and decided what the already slow selling cars needed was a horrible paint job and a price rise. If it didn’t happen you wouldn’t believe it.
Why didn’t they give it a lovely paint job like Rosso Magma and or the lovely green from the original press releases (neither of which you can get unless you pay £15k+ In the bespoke scheme) and add some kit from the options list and keep the standard pricing. If you can’t beat the competition dynamically you have to offer the customer something else, whether that be equipment, style or ownership experience.