Contigo
Sponsor
- Messages
- 18,376
Isn’t this a slightly one dimentional view? They have a responsibility to increase shareholder value and the most logical and obvious route to doing that is to get more people driving something with a trident badge on. Given they are doing that it seems their business plan is working and justified, at least in part. I would also question how much in reality it has diluted the brand, how many do you actually see?? A minuscule number compared to the more mainstream alternatives and most non petrol heads wouldn’t even know the Ghibli and QP exists. Tell lost you have a Maserati and it still holds a huge amount of intrigue and interest. The halo will return, but necessity for volume dictates it is a secondary priority.
It's very one dimensional yes, it clearly states that Maserati are not building cars worthy of the Trident badge anymore.