I was out today in my wife's car - a nice dependable 'S' series Audi - and a DB9 went the other way. I always have this ability to go past other nice brands when I am not in my Maser but it got me thinking which has the stronger brand image - AM or Maserati?
AM's price point is, on average, 25-50% higher than Maserati, it has V12 engines in some of it's cars, it's British and it sells about twice as many cars PA as Maserati does in the UK...........but how do people see the relative brands?
AM's price point is, on average, 25-50% higher than Maserati, it has V12 engines in some of it's cars, it's British and it sells about twice as many cars PA as Maserati does in the UK...........but how do people see the relative brands?