Interesting article on Maserati sales and future strategy.

[hilts uk]

http://auto.economictimes.indiatime...r-future-says-maseratis-europe-chief/46550810

2014 sales close to Ferrari, I expect they will pass them this year. Not sure I am totally happy with the direction they are going in though.

 

[Andyk]

They should sell a shed load more than Ferrai with the type of cars they now have in the ..or about to get with that 4x4 monster.....Think that is what the aim was with this strategy.

 

[bigbob]

Think OP is talking about ££ not units.

 

[Mr.Cambio]

What i see is that Maserati turns in to a ladies brand... Should Blondie and Phil's wife take the lead of the SM forum soon?

Honestly now, i don't like the fact that they want to increase their sales. Cars won't be rare anymore.

 

[Andyk]

In this months EVO they now have a Grancab Sport as long termer... It's owned by the secret supercar chap...He loves it but he hasn't bought it for himself..It's his wifes....

 

[hilts uk]

Yes I meant revenue not units. In 2015 I expect € sales and profits will be bigger than Ferrari. I get the feeling though that the strategy is being driven by market research which said there is a growing demand in Asia for luxury SUV's and also no sports car company is targeting women (the Aston CEO said the same thing recently). The GT could be the last of the line it seems. From now on Maserati = Lexus

 

[Classico]

From now on Maserati = Lexus

Okay, that comment officially disturbed me. lol

 

[ALiRi]

Even worse... I was in Nice last week and saw a fiat 500 "maserati edition"

 

[BL330]

So the Levant will be the must have school drop off vehicle for the well to do fashion Mums? It's already started.
The coolest GranTourismo in Canberra, an MC of some variety which by the way won the best Maserati prize at AutoItalia here last year, is a very fashionable wife's car.
He has the 458 Speciale.