Good luck with the new venture, launching a magazine in the 21st century is a bold move. I do like a good long read with full details of the subject. One thing I do hate about some magazines, is that is I have to turn 10 pages of advertising before i get to the content then I'll pick another magazine. I don't mind small ads in the back for supliers, garage builders, motor services etc but it's those ads at the front that just get skipped through. I know it pays the rent but I want to read a magazine not a billboard.