MarkMas
Chief pedant
- Messages
- 9,018
A mate said to me many moons ago, never use a company that can't spell its name correctly, (Kwik-Fit, Kwik Save etc) . Mazaratti? FFS it's spelt out for you on the boot! Scrap it.
I think that was pretty good advice, pre-internet, but now loads of businesses have gone down the path of misspelling a word to generate a unique but relevant-sounding name: Lyft, Flickr, Kustomer, etc