Rwc13
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- Messages
- 1,668
Well, you're probably right.
Unless of course you count the fact that, short of driving them, I've been up close and personal with the Ghibli, QP, and Levante.
OR you count the fact that Maserati's own figures are not exactly encouraging.
OR you look at the competition's sales figures for similar periods (Jaguar will give you a good benchmark).
OR you consider that in the last 10 years I've owned a 3200, 4200, and QPV, so I'm not ignorant of the marque or its potential.
And that's before we get to my experience of Maserati's sales force.
Like it or not you don't need to be a genius to see that the Maserati marketers seem a confused lot:
Roll out the Alfieri, albeit too late to take advantage of the company's centenary, take deposits, then quietly forget it.
Resurrect the idea, but with no clear or published strategy.
Suggest a revised line-up but who knows what or when? Will it be in 2018 or 2081?
Care to discuss Maserati's Classiche programme? There isn't one!
And so it goes.
No doubt I am now regarded as a dedicated Maserati heretic, but nothing could be further from the truth. What bl00dy well grieves me is the wasted opportunities to invigorate and promote the brand, and no amount of talking up the marque can recover that.
Keith
I don't disagree with you. In this day and age you adapt to your market whatever it may be or die, and if Ghiblis become the bread and butter that's fine. But why on earth should I have to persuade sales folk that I might be interested in their products? Isn't it supposed to be the other way round? The media says Jaguar has 'scored a bullseye' with the F-Pace; everyone knows about it and I was recently offered an immediate test drive having shown only passing interest. The Levante may also have scored a bullseye, but who'd know?
PH
Hilarious. I've been up close and personal with a lot of very beautiful women. Sadly, doesn't mean I know what all of them are like in bed!!