Personally, I prefer to bleed the brakes using pressure from the reservoir. That way you are able to force as much fluid through the system, including the ABS module, as possible. Pushing the fluid through with a pump is far better than trying to draw the fluid out using a hand held pump (IMHO).
Whatever you do don't use the pedal- there's a real risk of damaging the master cylinder by pushing the piston in too far.